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The Importance Of Professional Photography In Short Term Rental Property Marketing

Sunday, December 10, 2023 | By: Kirstie-Lee's Photography

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Brightly lit white modern kitchen located in Ocean Grove

“A picture is worth a thousand words.” ― Napoleon Bonaparte


 
 In the world of travel destinations, a picture really is worth a thousand words, but why?
 
Why is it such a big deal and how can professional property photography make your listing stand out in a sea of other listings?
I'm here to spill the beans on why high-quality photos are an essential foundation of the short-term rental world.
 

1: The Power of First Impressions: Let's start with a little experiment. Imagine you're scrolling through an online listing of holiday rentals. Your eyes scan past thumbnail after thumbnail of properties.

Which listing catches your attention?
Chances are, it's the one with a beautifully composed, well-lit photo that showcases the property in all its glory. That initial impression can make or break a potential guest's interest in your property.

2: Visual Storytelling: Professional photography isn't just about capturing images; it's about telling a visual story. It helps prospective guests envision themselves creating memories in your property.

Stunning photos convey the warmth of a comfy bedroom, the spaciousness of a well-designed kitchen, or the tranquillity of a warm bath overlooking the forest.

When guests can see themselves in your property, they're more likely to take the next step and inquire or book it in.

3: Building Trust: Imagine if your property listing featured blurry or poorly framed photos. What would that say about your property? It might suggest neglect or a lack of attention to detail.

In contrast, professional photos send a clear message: "This property is well-cared-for, and the owner is serious about creating a good experience" Trust is a vital component of any rental agreement, and quality photos help build that trust from the get-go.

4: Standing Out in a Crowded Market: The holiday rental market can be fiercely competitive. In a world of cookie-cutter listings, professional photography is your secret weapon.

Professional photos allows your property to shine like a beacon among the crowd. Your listing becomes the one that people remember because of its stunning visuals.

5: Increasing Rental Property Bookings: Let's not beat around the bush: Good photos can directly impact your bottom line.

Properties with professional photos tend to receive more inquiries and bookings than those without. These photos can help justify higher rental rates as well.

6: Time Saving: A professional property or accommodation photographer should also capture the not-so-pretty amenities in detail too, which will save all those emails of guests asking prior to booking.

 So, don't underestimate the power of a well-framed, well-lit and perfectly composed photograph – it might just be the key to your rental property's success!

Porch setting with country style chairs and picnic basket.

Hamptons on Selby

Accommodation in Ocean Grove available to rent on Airbnb.

Bedroom decor with greens and neutral tones.

Beach Grove Villa

Mornington accommodation available to rent.

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    • MICRO WEDDINGS/ELOPEMENTS
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