How to attract more bookings in coastal areas during the cooler months

If you host a property by the coast, you’ve likely experienced the seasonal dip in bookings when summer fades and cooler weather rolls in. Fewer tourists, chillier days, and closed beach kiosks can make it harder to keep your calendar full—but it’s far from impossible.

As someone who photographs accommodation year-round, I’ve seen that the most successful hosts adapt their approach for the season. Coastal getaways don’t have to be just for summer. In fact, the off-season can offer something even more special—peace, privacy, and a slower pace that many travelers are craving.

Highlight your property's winter charm

Lean into the season by promoting what makes your space a cosy retreat:

• Warm throws, fire pits, or a wood-burning stove

• A bath with a view, or comfy reading nooks

• Hot chocolate, mulled wine, or a welcome hamper with seasonal treats

Professional photos of these features—especially styled with soft lighting or stormy seaside backdrops—can help guests imagine themselves there, even in the colder months.

Attract a different kind of guest

In low season, your audience changes. Think about:

• Remote workers looking for quiet work-from-home escapes

• Couples planning romantic weekends

• Writers, artists or photographers seeking creative retreats

• Locals from nearby cities wanting a short break

Tailor your description to suit these needs—mention fast Wi-Fi, privacy, or guest slippers.